FREE-Fast Home Market Value Analysis - No Pressure, EVER!


I've Got Your Back From Listing to Post Closing

Your home's professional Ad Man - Former Director of Advertising and Sales Promotion for AutoZone, Jewel, SuperValu - Expertise  all facets of compelling advertising from Layouts - Ad Copy - Photography - Promotions

 

The Psychology of Negotiations

Negotiations is not just going back and forth with prices. POWER NEGOTIATING is just as much psychological - Attended two world-class negotiation Seminars. Successfully negotiated 2400 real estate contracts using the 64 negotiation gambit acquired attending these seminars. They have been invaluable securing my clients the best price, terms and conditions. 

 

Every real estate deal brings with it it's own set of problems. PROBLEM SOLVED! Bringing to the table the experience that can only gained by solving thousands of problems in 34 years and guiding clients through the real estate maze to a mistake-free and seamlessly closing. 

 


Frequently Asked Questions

What services do you offer?

We offer a range of services including Professional Advertising, Expert Negotiations, and Seamless Transactions to ensure your real estate experience is exceptional.

How can I contact you?

You can contact us by phone, email, or through our website's contact form. We are always here to assist you with any of your real estate needs.

Why should I choose Goldfarb, Fernandez & Partners Realty?

Choosing Goldfarb, Fernandez & Partners Realty means working with a dedicated team that offers outstanding marketing, professional advertising, expert negotiations, problem-solving, and seamless transactions. We strive to provide the best results and exceptional customer service.

REVIEWS 

Here are a few of about 100 5 out of 5 Star Reviews. The rest are available on request.

Note - Christian Panagakos is a Fort Lauderdale Bankruptcy attorney. I met him on a deal over 10 years ago. Since we did our first desl Christian  refers all his clients to me that must or need to sell. Working closely together we have been 100% successful.

Christian Panagakos
2 reviews
5-30-24
Positive: Professionalism, Quality, Responsiveness, Value
Ed is an amazing real estate agent, and human being. Knowledgeable, responsive, trustworthy and results oriented. He is a go getter and can be trusted to get the job done. Ed has vast knowledge of the real estate market and a great intuition for truly understanding market value. He also has a very large network of buyers to get deals done quickly, if that is what the seller needs. I have worked with Ed personally for over 5 years now, and my admiration for the man only continues to grow. I highly recommend Ed Goldfarb for both buy and sell real estate transactions. Definitely worth the time to give him a call.

Tom Ruotolo
3 reviews
5-15-24
New
Working with Ed and Roxana was a pleasure every step of the way. Top notch, experienced, responsive, and competent would be a good description of their team. They got me a price for my sale way above my expectations. Well worth paying for a quality combination. They will go out of their way in all respects of your transaction. Don’t hesitate to list with them, there is no comparison.

Catherine Howell
2 reviews
3-2-24
Ed has been a friend of the family for 30 plus years and has sold two of our homes and helped to find our existing home in Weston. We started out as clients and became friend very quickly. Ed is honest and the best in his field. Whatever he promises, he ALWAYS comes through. I feel very confident recommending him to anyone looking to sell their existing property or purchasing a new home. You won’t be disappointed. He’s highly respected by many.in South Florida and you can trust him to get the job done. He’s a Pro!

Tony Licari
10 reviews
12-27-25
Ed is a true professional as he represents his clients in a very professional manner and I am proud to say I have worked with Ed for 27 years and proud to say I learned from one of the best. As a realtor for his clients he goes way above and beyond. Highly recommended to anyone That wants the best representation From their realtor

Audrey H
3 reviews
6-20-23
Ed sold our Cooper City home 26 years ago when we had already moved out of the state. When we had to sell my mom’s condo in Tamarac 8 years ago, I hired him again as the realtor. We are out of state and he handled everything for us - had the condo emptied and cleaned, got the gate code so other realtors could show it, priced condi reasonably and we sold it quickly. Ed was very responsive, easy to work with long distance and is a genuinely nice man. I would highly recommend him.

Highly likely to recommend|5.0

6/3/2021 - barbara5055
Sold a home in 1995 in Cooper City, FL.
Local knowledge
Process expertise
Responsiveness
Negotiation skills
I have known Ed since the early 90s. Ed was selling real estate when I met him. He sold my home and helped me buy another. I have referred friends and family to Ed. I truly believe he is honest and has a tremendous knowledge of all things related to real estate.

Highly likely to recommend|5.0

6/3/2021 - SabelyNavarro
Bought a Single Family home in 2021 in Boca chase, Boca raton, FL.
Local knowledge
Process expertise
Responsiveness
Negotiation skills
After my unfortunate bad experience with an X realtor, work with Ed and his team was a bless to me. Goldfarb Realty Team are the most professionals in the field of Real State, they are competitive, organized, efficient, and most of all they are very kind, they really care about their clients, and work hard for their best interest. It was a pleasure work with them. Thank you Goldfarb Realty Team! :)

Cerise VasquezWright
3 reviews
a year ago
The Goldfarb team is the best! They worked through my complicated short sale during a time when other lawyers seemed to just a string me along and not move the needle on my case for years.

The Goldfarb team is experienced, detailed, and thorough. I highly recommend them!

Israel Khachewatsky
9 reviews
a year ago
I bought my home through them. Edward Goldfarb was vacationing in Alaska when I called his office and he still managed to call me back within fifteen minutes and put me in touch with one of his realtors, Betty, who happened to be great. The whole process was smooth and drama free. I highly recommend them.

Robert Dooley
1 review
a year ago
Ed Goldfarb helped ne with many issues concerning my property. He is very knowledgeable about real estate, law, financing, etc. And one of his best qualities, is that he answers his phone!!!
Yesenia Genao
10 reviews
3 years ago
Positive: Professionalism, Quality, Responsiveness, Value
Ed thinks of his customer needs and uses his experience to help them succed. He helped me sell my first house and years later helped me get a great house at a great price for my new family. i highly recommend him, if you are looking for a serious firm and somebody that wilk take care of you.

Alyssa
4 reviews
3 years ago
Wonderful realtor! Ed will fight for the best deal and always has a solution even in the tightest negotiations. You won’t regret using Ed on your next home purchase or sale.

Betty Springer
Local Guide·33 reviews·9 photos
2 years ago
Ed, is a realtor on fire for his clients. He delivers results! I have been working with Ed Goldfarb for 27 years. Together we have successfully closed thousands of transactions. He negotiates the best possible price. Which puts more money in your pocket. His goal is always to give you the best possible real estate experience you could ever want. Expertise, Commitment, Loyalty and Trustworthiness are what you will get and more working with Ed and his Team!
If you want the best, look no further!


Contact us

Get in touch with us today to find your dream home or sell your property with ease.

Location

Goldfarb, Fernandez & Partners Realty - United Realty Group
Hollywood, Florida, United States


About us

Edward (Eddie) Goldfarb boasts a remarkable journey from his days as a Navy Fighter Pilot to a highly successful career in marketing and real estate. Following his honorable discharge from the Navy, Eddie transitioned into the corporate world, excelling as the Director of Advertising and Sales Promotion for notable Fortune corporations such as AutoZone, Jewel-Osco, and SuperValu.

In 1990, Eddie brought his marketing expertise—encompassing creative and effective advertising campaigns, compelling ad copy, and a keen eye for photography and promotional techniques—into the real estate sector. His skills proved immediately effective, with Eddie securing an impressive 42 sales in his first year.

In today's challenging real estate market, Eddie understands the necessity of powerful marketing to generate traffic and offers for his clients' homes. With a proven ability to overcome complex issues in the closing process, Eddie seamlessly navigates the intricacies of real estate transactions. His problem-solving acumen, coupled with advanced negotiation skills honed through attendance at world-class seminars and managing thousands of contracts, has positioned him as a formidable negotiator, often securing record-breaking prices.

While at REMAX, Eddie’s exceptional performance earned him the prestigious REMAX Lifetime Achievement Award and induction into the REMAX Hall of Fame.

**Meet the Team**

The partners at Eddie’s firm combine a wealth of experience, totaling 120 years in the real estate industry. The team includes Eddie Goldfarb with 34 years of experience; Betty Springer with 27 years; Tony Licari with 26 years; Deborah Franza-Cowart with 21 years; and Roxana Fernandez with 9 years. The true essence of their partnership lies in their commitment to backing each other up and always prioritizing their clients' interests. This dedication reflects in their consistent five-star reviews and their personalized approach to treating each client like family.

**Our Expertise**

We are specialists in a wide range of real estate services, including residential, multi-family, land, commercial, short sales, loan modifications, and investment properties. Our unwavering dedication to our clients has led to the realization of the American dream for over 2,400 happy families—home ownership.

If you seek real estate agents in South Florida who are committed, dedicated, ethical, reliable, knowledgeable, and experienced, look no further than Goldfarb, Springer, Licari, Franza-Cowart, and Fernandez Partners.

**WARNING:** Buying or selling with any other real estate agent may be hazardous to your wealth!